So I did a logo for a friend over the Summer, using illustrator. The client's company name is Royal Touch Contracting, and he wanted the logo to incorporate a crown and red font. You can see some of my initial sketches for the logo, but I finally decided on more of a type logo to keep it simple. Easier to print, to remember, and all that jazz.
A friend, gave me the idea of a hand holding a crown, which looked really beautiful in his and my sketches, but I knew the client wanted something simplistic and type based.